SABO was founded in 2011 by Brisbane best friends and sister-in-laws Thessy and Yiota. They started out with a simple fashion-blog-turned-online-store, through which they sold a mix of customised vintage pieces and local wholesale labels. Before they knew it, they switched their business model from wholesale clothing to offering 100% exclusively designed items under their brand Sabo Skirt.
SABO is now a curated collection of clothing, shoes, swimwear, sleepwear and formal wear all designed in-house and exclusively sold by SABO.